Marketing, people and global businesses
- Two sections, each a data-response question on a different business
- Each section builds from 4-mark calculations and explanations through 10 and 12-mark “Assess” questions
- Each section ends with a 20-mark evaluation
Share of the whole A-level
Watch out: in 2024 the calculations on this paper covered market share, exchange rates and price elasticity. The mark scheme gives 4 marks only for a fully correct answer. Wrong rounding costs a mark.