Sales Growth
Sales Growth in a Nutshell Sales growth is the increase in a business’s sales over a period of time, usually measured as a percentage change between two periods. Rapid growth brings economies…
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9 min
Revision: Strategy
Strategy is the long-term direction of a business and the methods it uses to make major decisions about growth and competitiveness. It involves analysing internal and external factors using tools such as SWOT and PESTLE, evaluating options with decision trees, planning projects with critical path analysis, and assessing financial choices through investment appraisal. These tools help businesses reduce uncertainty, choose the best course of action, and achieve sustainable success.
Competitive Advantage
Competitive Advantage in a Nutshell A competitive advantage is anything that lets a business outperform its rivals, by being cheaper (cost leadership) or different (differentiation). It brings higher margins, market share, loyalty,…
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10 min
Competition
Competition in a Nutshell Competition is the rivalry between businesses selling similar products to the same customers, each trying to win a larger share of sales, revenue or profit. It brings lower…
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9 min
Resistance to Change
Resistance to Change in a Nutshell Resistance to change is any action, attitude or feeling that slows down, blocks or opposes a change in a business. It can be individual or collective,…
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13 min
Managing Change
Managing Change in a Nutshell Managing change means planning, communicating and controlling a shift in how a business operates so that it reaches its goals. Change can be internal or external, incremental…
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7 min
Kotter and Schlesinger’s Four Reasons for Resistance to Change
Kotter and Schlesinger’s Four Reasons for Resistance to Change in a Nutshell Kotter and Schlesinger argued that staff resist change for four main reasons: parochial self-interest, misunderstanding and lack of trust, different…
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8 min
Lewin’s Force Field Analysis
Lewin’s Force Field Analysis in a Nutshell Lewin’s Force Field Analysis is a tool managers use to decide whether a change is worth pursuing. It lists the driving forces for change and…
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10 min
Restraining Forces
Restraining Forces in a Nutshell Restraining forces are the factors that resist or slow down change in a business, such as fear of job losses, cost, union opposition and old habits. They…
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7 min
Driving Forces
Driving Forces in a Nutshell Driving forces are the factors that push a business towards change, such as new technology, competitors, laws or falling performance. They come from Kurt Lewin’s Force Field…
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8 min
Shareholder Approach
Shareholder Approach in a Nutshell The shareholder approach is a model of corporate governance where the primary purpose of a business is to maximise profit and returns for its shareholders. Decisions on…
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9 min
Stakeholder Interest
Stakeholder Interest in a Nutshell Stakeholder interest refers to the specific concerns, goals or expectations that a stakeholder group holds in relation to a business. These interests vary by group: shareholders typically…
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9 min
Stakeholder Power
Stakeholder Power in a Nutshell Stakeholder power refers to the ability of an individual or group to influence a business’s decisions and direction. It depends on factors such as financial investment, legal…
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9 min