Shareholder Approach
Shareholder Approach in a Nutshell The shareholder approach is a model of corporate governance where the primary purpose of a business is to maximise profit and returns for its shareholders. Decisions on…
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What we store, and why
Cookie Policy
Which cookies our sites use, what each one does, and how to say yes, no or “not any more” at any time.
- Updated 23 October 2026
- business-tutor.co.uk
- aibusinesstutor.co.uk
Essential only by defaultEverything else waits for your consent.
No is as easy as yesDeclining takes the same effort as accepting.
Analytics without cookiesFathom collects no personal data.
Change your mind anytimeUse the cookie settings on our website.
1What cookies are
Cookies are small text files that a website saves on your device when you visit. They help a site work, remember your choices and, in some cases, show you relevant adverts. We also use similar technologies, such as local storage, and we refer to all of them as “cookies” in this policy.
This policy applies to business-tutor.co.uk and aibusinesstutor.co.uk, which are run by Business Tutor Ltd (company number 14822407), 128 City Road, London, EC1V 2NX. It should be read with our Privacy Policy.
2How we use cookies
We use four kinds of cookies, and only the first is set without asking you:
Always onEssential
Make our sites work and keep them secure, for example remembering your cookie choice, keeping you signed in to AI Business Tutor, protecting against spam and attacks, and taking payments. You cannot switch these off in our banner.
Your choiceFunctional
Remember choices you make, if you make any, to give you a better experience.
Only if you agreeMarketing
Used by Google Ads and Google AdSense to show relevant adverts and measure how well they work. We set them only if you agree.
Only if you agreeThird-party content
Set by services we embed, such as YouTube videos and Google reviews. We load them only if you agree.
When you first visit, our cookie banner asks for your consent for everything except essential cookies. You can say yes or no, and no is as easy as yes.
3Cookies we use
The table lists the main cookies and their typical lifetimes. Exact names and lifetimes can change when a provider updates its service.
| Cookie | Provider | What it does | Typical lifetime |
|---|---|---|---|
| Essential | |||
cmplz_* | Complianz (our consent tool) | Remembers your cookie choice and the policy version you saw | Up to 12 months |
wordpress_, wp-settings- | WordPress | Keeps signed-in users logged in and remembers their settings (not set for ordinary visitors) | Session to 14 days |
wfwaf-authcookie, wordfence_verifiedHuman | Wordfence | Firewall and login protection | Session to 12 months |
__stripe_mid, __stripe_sid | Stripe | Fraud prevention and secure payments at checkout | 30 minutes to 12 months |
Account session cookie | AI Business Tutor | Keeps you signed in to your account | Session |
| Marketing | |||
_gcl_au, _gcl_aw, IDE | Google Ads | Measures advert clicks and conversions and shows relevant adverts | 90 days to 13 months |
__gads, __gpi | Google AdSense | Shows and measures adverts on our site | Up to 13 months |
| Third-party content | |||
YSC, VISITOR_INFO1_LIVE | YouTube | Set when you play an embedded video | Session to 6 months |
Google reviews widget | Google / review plugin | Shows our Google reviews | Varies |
4Analytics
We measure how our sites are used with Fathom Analytics. Fathom does not use cookies and does not collect personal data about individual visitors, so it does not appear in the table above and does not need a cookie choice from you.
5Managing your choices
You can change or withdraw your consent at any time using the cookie settings on our website. If you withdraw consent, we stop using those cookies, and you may need to clear cookies already on your device.
You can also control cookies in your browser settings, where you can block or delete them. Blocking essential cookies may stop parts of our sites, such as signing in or checkout, from working. To manage personalised adverts from Google, visit adssettings.google.com.
6Third-party cookies
Some cookies are set by other companies when our pages load their services. We do not control them, and each company explains how it uses them:
- GoogleAds, AdSense, YouTube and reviews: policies.google.com/technologies/cookies
- StripePayments: stripe.com/cookies-policy
7Children, changes and contact
Many of our students are under 18. We ask them to make cookie choices with a parent or guardian, and we only set marketing cookies if consent is given in the banner.
We may update this policy when our cookies or the law change, and we will revise the date below.
Last updated: 23 October 2026.
Contact. Business Tutor Ltd, 128 City Road, London, EC1V 2NX, United Kingdom. Email: hello@business-tutor.co.uk.
Questions about cookies?
Ask us anything about what we use or how to control it. Our Privacy Policy explains how we handle your personal information more widely.