Pricing & segmentsBodmin Jail
Bodmin Jail’s undated on-the-day page lists self-guided entry from £20 for an adult, a two-hour guided tour at £25 for adults and £15 for children, a ghost walk at £25 and £15, an after-dark event for over-18s at £50, and late entry in November at £10. Blooloop reported on 12 August 2020 that £8.5m was invested in redeveloping the jail, including its augmented reality Dark Walk, within a wider £40m including a boutique hotel, and that it reopened on 1 October 2020. Visitor numbers aren’t stated.
Why might one attraction charge £10, £20, £25 and £50 for different experiences, and who is each price aimed at? Practise this in AO2 Application.
Interpreting numbersBodmin Town Council
A calculator hosted on Bodmin Town Council’s site shows a precept of £1,622,158 in 2023/24 on a tax base of 4,948.53 and Band D of £327.81, and a proposed £1,747,638 in 2024/25 on 4,961.38 and £352.25, up £24.44 or 7.46%. The precept rises 7.7% by our arithmetic but Band D 7.5%, because the tax base grew a little. A December 2024 report gave a further 6.96% rise from April 2025, a Band D rise of £24.51, which would make £376.76 by our arithmetic. We found no 2026/27 figures.
The precept rose slightly more than Band D. What explains the difference, and why does the tax base matter? Step by step in AO3 Analysis.
Strategy & stakeholdersDesign for Sport Developments
The Cornish Times reported on 6 February 2025 that Design for Sport Developments, a Bodmin maker of equipment for theme parks, trampoline parks and gyms, was seeking planning permission for a purpose-built factory of about 35m by 20m with 23 car spaces and about 30 jobs at the start. It currently works from several Bodmin sites that are no longer suitable, and says moving to one site would support resilience and growth. The article gives no investment or turnover, and we haven’t verified whether permission was granted.
Should a manufacturer consolidate several sites into one purpose-built factory, and who gains or loses? A real judgement for AO4 Evaluation.
Bodmin’s economy in the classroom
Wikipedia gives Bodmin’s civil parish 16,909 residents at the 2021 census, and says the parish corresponds fairly closely to the town. A heritage attraction, a town council and a manufacturer give students real contexts for pricing, numbers and strategy. We tie these themes to topics on the specification.
Sources: Wikipedia, Bodmin; Bodmin Jail, on-the-day page (undated); Blooloop, 12 August 2020; Bodmin Town Council, Cornwall Council calculator 2024/25; Cornish Times, 9 December 2024 and 6 February 2025; provider pages. The 7.7% and £376.76 figures are our arithmetic, the Bodmin Jail prices are undated, and the 2024/25 figures were proposals.