Pricing & demandHeights of Abraham
The attraction’s tickets page gives adults £29.80 at the gate or £27.00 online and children aged 4 to 15 £18.00 or £16.00, with under 4s free. A family of two adults and two children pays £95.60 at the gate and £86.00 online, a saving of £9.60, about 10% by our arithmetic. The ticket includes the cable car and two cavern tours. The 2026 season runs from 20 March to 1 November, and the page gives no visitor numbers.
Why might an attraction charge less online than at the gate, and what would you need to know to judge whether it works? Practise this in AO2 Application.
Interpreting numbersDerbyshire Dales council tax
House Checkup, a third-party site citing government data, gives a 2026/27 Band D total of £2,444.70 for Derbyshire Dales, £33.70 or 1.4% above the England average of £2,411 by our arithmetic. Its page for South Derbyshire gives £2,339.61, so the Dales is £105.09 higher, about 4.5%. The totals include an average parish precept, so bills vary by parish, and the site gives no Matlock figure.
Why might neighbouring districts charge different totals, and what would a resident want to know? Step by step in AO3 Analysis.
Strategy & stakeholdersHeights of Abraham concessions
The same tickets page gives carers 50% off when accompanying a disabled guest, with proof required at the ticket office and Blue Badges not accepted. It also mentions discounted tickets with a Blue Light Card or a military discount card, and a Blue Peter scheme, but gives no prices for them. It gives no numbers of concession tickets sold.
Should an attraction give carers half price and discount cards to others, and who gains or loses? A real judgement for AO4 Evaluation.
Matlock’s economy in the classroom
Wikipedia’s list of settlements in Derbyshire by population gives 9,543 for Matlock at the 2011 census, which counts the built-up area rather than the local authority and may be out of date. A cable car attraction and a council tax comparison give students real contexts for pricing, concessions and interpreting numbers. We tie these themes to topics on the specification.
Sources: Wikipedia, list of settlements in Derbyshire by population; Heights of Abraham, tickets and prices; House Checkup, Derbyshire Dales and South Derbyshire council tax. The 10%, £33.70, 1.4%, £105.09 and 4.5% figures are our arithmetic. The council tax figures are from a third-party site, the Swadlincote page uses the same comparison, and the first and third cases use the same tickets page.
