Independents & positioningAn independent-led town centre
Surrey Heath Borough Council’s strategic vision for Camberley town centre to 2034 says 52% of its stores are already independent. It aims to build on that with artisan traders, themed markets and a dedicated food hall, alongside strong anchor brands.
Why might a town centre promote independents rather than chains, and how would it measure success? Practise this in AO2 Application.
Stakeholders & housingHomes in the town centre
The same vision targets 1,500 new homes, with an emphasis on affordability, and lists 23 development sites, including 550 units at London Road. More residents mean more customers for shops and cafes, but also pressure on transport and public space.
Who gains and who might lose when a town centre adds homes? Step by step in AO3 Analysis.
Investment decisionsThe sale of 6-10 Princess Way
In January 2026, the council marketed 6-10 Princess Way, currently home to Poundland and Pets Corner, with 13,000 sq ft of ground-floor retail and 26,000 sq ft above. It said selling surplus property would support its finances and local services, and it suggested housing or further commercial use for the site.
Should a council sell a town centre building, and what should the buyer do with it? A real judgement for AO4 Evaluation.
Camberley’s economy in the classroom
Camberley is a town centre in the middle of a long-term plan, with a high share of independents and a council selling and developing property. That gives students contexts for positioning, stakeholders and public finance. We tie these themes to topics on the specification.
Sources: Surrey Heath Borough Council, Camberley Town Centre Strategic Vision to 2034 (November 2024); Surrey Heath Borough Council, Prime town centre development opportunity in Camberley (January 2026); Collingwood College sixth form course information.