Diversification & financeDenbies Wine Estate
In November 2018, Denbies announced a £4 million investment to turn its bed and breakfast into a 17-bedroom vineyard hotel, described as a UK first, with a £1 million financing package from HSBC UK. The estate said it attracted about 350,000 visitors a year and was building on its position in English wine tourism.
Why might a successful business add a new product, and how should it fund it? Practise this in AO2 Application.
Independents & collaborationDorking Town Partnership
A 2018 Surrey Chambers profile described Dorking as having an independent side to its business, with boutiques, galleries, vintage shops and antique dealers on West Street. It also introduced the newly established Dorking Town Partnership, a Business Improvement District intended to drive footfall through shared investment and marketing. The Partnership now promotes the town’s businesses, culture and community.
How can small firms gain from acting together, and who pays? Step by step in AO3 Analysis.
Location & commutersA commuter hotspot
In 2018, estate agent Jackson-Stops ranked Dorking second among top commuter hotspots, citing housing that was more affordable than London, close access to the capital and good schools. That brings spending power to local shops and cafes, but also raises questions about housing costs for the staff who work in them.
Does a commuter population help or harm a local high street? A real judgement for AO4 Evaluation.
Dorking’s economy in the classroom
Dorking mixes a market town of independents, a destination vineyard and a commuter population. That gives students contexts for diversification, finance and the role of local business groups. We tie these themes to topics on the specification.
Sources: Morning Advertiser, Surrey wine estate to develop UK’s first vineyard hotel (November 2018); Surrey Chambers of Commerce, Dorking in business (April 2018); Surrey Hills Enterprises, Dorking Town Partnership; The Ashcombe School sixth form information.