Every note that covers this specification point.
Product Differentiation in a Nutshell Product differentiation is the process of making a product stand out from rival products, so customers see it as different and better. A unique selling point, design,…
New Product Development in a Nutshell New product development (NPD) is the process a business follows to take an idea and turn it into a product customers can buy. It runs from…
Extension Strategy in a Nutshell An extension strategy is a deliberate action to lengthen a product’s life cycle, usually in late maturity or early decline. Tactics include new flavours, features, packaging, new…
Product Life Cycle in a Nutshell The product life cycle is a model that shows the stages a product passes through from launch to withdrawal, tracking sales and profit over time. The…
Product Portfolio in a Nutshell A product portfolio is the full range of products a business sells, sometimes called the product mix. It is described by its width, length, depth and consistency.…
Dog (Boston Matrix) in a Nutshell A dog is a product with low market share in a low-growth market. It is a small player in a stagnant or shrinking market, often in…
Question Mark (Boston Matrix) in a Nutshell A question mark, also called a problem child, is a product with low relative market share in a high-growth market. Nobody knows its future. With…
Cash Cow (Boston Matrix) in a Nutshell A cash cow is a product with high market share in a low-growth market. It is a market leader in a mature market, so sales…
Star (Boston Matrix) in a Nutshell A star sits top-right in the Boston Matrix. It is a product with high market share in a fast-growing market. Stars bring strong revenue and brand…
Boston Matrix in a Nutshell The Boston Matrix is a portfolio analysis tool created by the Boston Consulting Group in 1970. It plots each product on a grid using market growth and…
Product in a Nutshell A product is any good or service a business sells to meet a customer need or want. It is the first P of the marketing mix, and the…
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